When a mature technology company pivots: A case study of Logitech
DOI:
https://doi.org/10.18533/jefs.v4i04.252Keywords:
Life cycle theory, Logitech, pivot, stock price.Abstract
Life cycle theory has been shown to be an important explanation of the relationship between sales and stock prices. This study explores how the technology company Logitech attempted a transition from a mature life-cycle company in computer peripherals to a growth company in the music, tablet, and gaming industries. We show that stock price correlates with accounting performance differently across the company’s life cycle.
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